Creating a Unified, Strategic Design Ecosystem

Goldman Sachs

Goldman Sachs set out to centralise and elevate its design capability — creating a unified, strategic design ecosystem.

The brief was to hire 50+ exceptional designers and design leaders across the US and UK — at pace, without compromising on quality.

TDA was appointed as the exclusive design talent partner.

Date

2024

Category

Fintech

Service

Branding

The
Challenge

This wasn’t just volume hiring at pace.

Goldman Sachs needed designers who could operate at enterprise scale — and leaders who could embed design thinking across a global financial institution. The search spanned:

Directors of Design, Product Designers, Visual Designers, UX Researchers, Content Designers and UX Developers. Predominantly at the Principal and VP Director level.

Beyond craft, every hire needed strategic influence, stakeholder gravitas, and the ability to build sustainable design systems.

Working in close partnership with the Head of Design, TDA:

1

Positioned Goldman Sachs as a destination for forward-thinking design leaders.

2

Leveraged deep, established networks across fintech and financial services.

3

Engaged high-performing passive talent from leading competitors and delivered quality at scale through a structured, high-touch search model.

50+

High-calibre Design
Hires

US & UK

Design Leadership Hires Across Both Markets

Enterprise Design Team

Centralised Global Design Organisation

Product Designers

Exec Search, Retained Projects and Contract Hiring

The
Outcome

50+ high-calibre design hires across the US and UK. A centralised, future-ready design organisation. The initial success of the partnership led to Goldman Sachs expanding the relationship to include technology and product hiring. The partnership expanded to include retained project, exec search and contract hiring agreements. TDA delivered not only talent — but transformation. We helped build a design ecosystem capable of influencing one of the world’s most respected financial institutions.

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