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As one of the world’s leading digital currency exchanges, Coinbase was experiencing rapid growth and needed to double the size of its design team within a year. This wasn’t just about headcount; it was about building a world-class design function that could scale with the company’s ambitions.
Coinbase’s growth trajectory demanded not just more designers, but the best in the industry, professionals who could elevate the company’s design and research capabilities.
Key challenges included:
Hiring across multiple levels: senior, lead, manager, and director.
Building a new UX Research function from the ground up.
Engaging passive talent from world-leading tech firms in a highly competitive San Francisco market.
Traditional recruitment methods weren’t surfacing the calibre of candidates required. Coinbase needed a partner with credibility, reach, and the ability to act as a true extension of their brand. They chose TDA as that partner.
1
An exclusive design partnership with Coinbase, aligning closely with their leadership and talent teams.
2
Highly personalised outreach, sharing Coinbase’s story in a compelling way.
3
Rigorous candidate evaluation, ensuring cultural alignment as well as technical excellence End-to-end support, from briefing and preparation through to placement and onboarding.
World-class Design Specialists Placed Onsite
Ex-Instagram Leadership Hire
Hired from Airbnb, Instagram, and Meta
From Spotify, Google, MasterClass, and Airbnb
TDA placed 20 world-class design specialists onsite at Coinbase, including key leadership hires: Director of UX Research (ex-Instagram), who went on to build out the research team. Senior Product Design Managers from Airbnb, Instagram, and Meta. Product Designers from Spotify, Google, MasterClass, and Airbnb. At a critical moment in Coinbase’s growth, TDA delivered what mattered most: worldclass design talent that could help scale their business and shape the future of digital currency experiences. By aligning deeply with Coinbase’s values and acting as a seamless extension of their brand, we didn’t just fill roles, we built a design function ready to thrive at scale.