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In its mission to revolutionize commerce for all, PayPal is evolving into a true end-to-end shopping platform. To support this ambitious vision, PayPal needed to elevate its Design function by bringing in world-class talent, individuals who not only lead in craft but help shape the future of user experience at scale. That’s where TDA came in. With deep roots in the design community and a proven ability to engage passive, high impact candidates, TDA became PayPal’s trusted partner in securing top-tier design talent across the U.S.
PayPal's transformation into an end-to-end shopping destination required more than just incremental hiring, it demanded a bold shift in design thinking. They needed leaders and doers who could reimagine product experiences across the shopping journey including building new AI and Ads Design teams. Traditional recruitment channels weren’t surfacing the calibre of talent required. PayPal needed a partner with the reach, credibility, and insight to engage world-class designers that are particularly hard to engage passive designers who were not considering new opportunities.
1
Rather than rely on inbound applications or job board listings, TDA tapped into the passive market: designers who were not actively job-seeking but open to the right opportunity.
2
Through highly personalized outreach and deep market insight, TDA engaged high-impact candidates who would otherwise remain inaccessible through traditional recruitment channels.
3
Rigorous candidate evaluation ensured only the most aligned, high-impact talent was presented to PayPal. Every introduction was backed by context, not just portfolios, but stories, potential, and purpose.
Initial High-quality Design Hires
Hard-to-reach Design Specialists And Leadership Hires
Faster time-to-hire Vs Traditional Channels
Employer Perception Strengthened Through Storytelling & Events
9 initial high-quality hires across multiple U.S. markets, including hard-to-reach design specialists and leadership talent. Accelerated time-to-hire compared to internal and traditional channels. Improved quality-of-hire measured by stakeholder satisfaction and candidate performance. Enhanced employer perception within the design community due to TDA’s storytelling and advocacy. On-site events partnerships between TDA and PayPal at PayPal’s NYC HQ. At a pivotal moment in PayPal’s evolution, TDA delivered what mattered most: design talent that could shape the future. With a partnership rooted in trust, insight, and community, TDA continues to help PayPal bring its vision of commerce for all to life, one great designer at a time.